Testing, testing...

Even when you think you know it all about what tactics perform the best in email marketing, it’s always good to take a step back from time to time and test it.

Pinpointe, an email marketing company, just released the results of its study Email Marketing 101, which tests a lot of the basics from subject line length to sender information to email personalization. The results, while not too shocking, help establish some key best practices in email communications:

1. Keep subject lines short.
2. Send messages from a real person, rather than sending from an organization.
3. Personalizing the messages increases response.

Take a look at the full results here – download the PDF or watch the webinar.