Building Relationships with Lawmakers

"In reality, successful influencers are... methodical. They are humble. They are patient."

Check out this exerpt from Amy Showalter's book about how underdogs (us) can build relationships with the Big Dogs (lawmakers) they hope to influence. Interesting reading...

http://www.innovatetomotivate. com/reports/ASAEUnderdog809. pdf


This abridged excerpt was published by The American Society of Association Executives Associations Now magazine.

Twitter 101 for business

Despite all the talk and hype about Twitter, do you still feel like you missed the first day of class?

This link will take you to a great guide- provided by Twitter- about how businesses are using the tool and maximizing their relationships with customers. There are sections on getting started, learning the lingo and even best practices. Plenty of relevant information as we think about how we can effectively use Twitter to engage with advocates.

http://business.twitter.com/twitter101/