Measuring Success on the Web

A good follow-up to the last post on open rates, this blog post dives into web metrics. What should you measure? How do you know if something you're measuring is a truly valuable metric? Follow the link for answers.

http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html

Email Open Rates

We all want 100% of our advocates to open our emails every time, but that just isn't going to happen, folks. What is a good open rate, you ask? Read on...

I thought you might enjoy this blog entry all about email open rates. Open rates are one of several measurements you should keep an eye on to gauge the success of your communications with advocates. The post includes some good tips on increasing open rates if you're concerned they're too low.

http://www.campaignmonitor.com/blog/archives/2007/01/all_about_email_open_rates.html

Choosing the Right Social Technologies

Blogs and Widgets and Wikis, Oh My!

How do you decide which social technology is right for you? Set your objectives first! Check out this document for great advice on choosing the right technology, and measuring succes with whatever you choose.

http://www.communispace.com/communications/forrester/How_to_Choose_the_Right_Social_Technologies-Bernoff_March_2008.pdf

50 steps to Social Media Success

This is a great article on establishing a consistent social media program. As so many of you think strategically about implementing your own social media programs, consider these 50 tips to give your efforts even more oomph!

http://www.chrisbrogan.com/50-steps-to-establishing-a-consistent-social-media-practice/