Recruitment: Turning Media Spikes Into Leads

Getting on the nightly news or in the local paper is one thing – turning that exposure into recruits is another. And your window of opportunity is short – 3-4 days at most to make the most of the exposure.

The blog over at Seachange Strategies is a great one to follow all the time, but this oldie-but-goodie post is a great read if you’re looking to grow your email list:

Seachange Strategies Blog

Are You Ready for the New Consumer?

Over at Katya’s Nonprofit Marketing Blog, Katya is asking: What are supporters expecting of your organization? Three things to consider:

1. Personal relevance
2. Social benefits
3. Tribal benefits

Are you ready for the new consumer?

Publish Post

Flash Mobs for Fitness

Looking for a novel way to get communities fired up about tackling obesity? Consider a flash mob. What’s a ‘flash mob’? Well, for LiveWell Colorado it’s a creative way to draw much needed attention to the problem:

… the campaign kicked off with a flash mob in three cities across the state (see above). In Denver, Greeley and Grand Junction, more than 100 people stripped down to retro, 1980’s-inspired work out gear and performed aerobics, leaving passersby engaged and amused.

You can see video proof of the impromptu workouts here.

Tweet Congress

Are members of Congress hip to Twitter? You bet! The folks over at tweetcongress.org built their site to open up a direct line between twitterers and their elected officials in Washington. Their mantra:

We the Tweeple of the United States, in order to form a more perfect government, establish communication, and promote transparency do hereby tweet the Congress of the United States of America.

See how democracy is functioning in 140 characters or less (with nifty stats and charts, too).

How does your Facebook page compare?

How does your Facebook presence stack up to other nonprofits? How much staff time do other nonprofits dedicate to social network upkeep? Now many nonprofits are using Twitter?

Our friends at NTEN surveyed over 900 nonprofit professionals about how they’re using social networks and then compiled the results into an easy-to-read report. (Note that you have to provide some basic contact information to download the report, but it also signs you up for NTEN’s free newsletter, which is full of helpful tools and info. And don’t forget – you’re an NTEN member!)