The Activation Point Website says...
"If knowledge alone was enough to inspire action, the world would already be a better place. Real change requires action, and the key to moving people from knowledge to action is persuasion."
I was recently introduced to these two great resources to help persuade people to act. The Activation Point and its companion Smart Chart are guides to good communications strategy. They focus on the fundamentals of building a good plan- and you can download both for FREE!
http://www.activationpoint.org
http://www.smartchart.org
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