We all want 100% of our advocates to open our emails every time, but that just isn't going to happen, folks. What is a good open rate, you ask? Read on...
I thought you might enjoy this blog entry all about email open rates. Open rates are one of several measurements you should keep an eye on to gauge the success of your communications with advocates. The post includes some good tips on increasing open rates if you're concerned they're too low.
http://www.campaignmonitor.com/blog/archives/2007/01/all_about_email_open_rates.html
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