Getting on the nightly news or in the local paper is one thing – turning that exposure into recruits is another. And your window of opportunity is short – 3-4 days at most to make the most of the exposure.
The blog over at Seachange Strategies is a great one to follow all the time, but this oldie-but-goodie post is a great read if you’re looking to grow your email list:
Seachange Strategies Blog
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