If you've ever exchanged emails with me, there's a good chance you already know... I love the ellipsis! It's something about the way it jumps off the page and catches your eye, or the way it creates suspense in a sentence. I'm just wild about this peculiar punctuation mark.
So, you can only imagine how delighted I was when someone sent me this article a few months ago proclaiming "The Glory of the Ellipsis." I felt justified in my constant usage and excited at the prospect of seeing the ellipsis scattered throughout our action alerts. It's such a great way to grab your readers' attention.
Check out this article... then embrace the ellipsis in your own writing!
http://www.marketingsherpa.com/article.php?ident=30370#
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