It's Go Red luncheon season, and we want to hear how YTC recruitment is going with the Paper Doll booklets and postcards. If you're having success, what's the secret? What's working well for you? We want to hear your challenges, too! If you are struggling to recruit with the booklets and postcards, tell us what's not working. What are the roadblocks to success?
Click comment and share your thoughts on this post. I'm looking forward to a robust conversation!
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GRA had a rough start with the GRFW paper doll booklets. At our first few GRFW luncheons, the number of cards returned was disheartening, to say the least. We also received feedback from a few volunteers that they felt like the paper doll concept was "sexist" and "demeaning." That response has been somewhat isolated, and we hope it not to hear the same in other locations. On Friday, February 20, though, we had our first real success with the booklets at the Cleveland GRFW event. OH advocacy director Cresha Auck Foley worked with the local communications director and GRFW director to ensure success. She talked directly with the emcee and asked that the volunteer actually fill out a card at the podium as she explained the concept to the audience. The extra emphais in the script and actually pausing to fill out a card seemed to be the key. Cresha left the event with a large stack of completed cards. We'd be curious to hear of others' experience.
To date, we have implemented the cards in one GRFW Luncheon and that was in Spokane. In 2008, we had over 300 participants complete the doll. This year, we had a little over 90 complete the cards. In Spokane, we have a VERY supportive team. We had the pitch at the very beginning of the event with the Mayor making the pitch, who by all accounts did a very good job describing the activity and followed the script. Yeah! I'm disappointed with only 90 cards completed but I'm also not too surprised due to the potential complexity of this activity. My gut tells me that is our challenge but on the surface, people love the look of them! Although, I did have one market who refused to use them because they said they "looked too nice" and in this economy it could raise some eyebrows. What do you do, eh?
In Denver, the Go Red team is in love with the creative so we are trying some ideas there which we are all still ironing out, but here is some of the details. The Luncheon is April 29. Let's hope this year's attendance doesn't get squashed by another sprinig blizzard!
At our Luncheon in Denver we will have a passport which participants will receive stamps to ultimately collect a prize. The doll activity will be one of those activities. This will all take place during the break-outs and will include luncheon participants as well as 200+ other participants who are able to participate due to the funding of others. Moreover, we will have huge banners from the ceiling that are identical to each page of the booklet, to emphasize the theme "Our Hearts, Our Choices". Near the area where participants will sign the doll, we will have a life-size stand-up of Katie the doll. We are thinking that people might be able to take their picture with Katie and then we mail the picture back in our thank you letters (or something -- details to come). I know we've tried the picture-thing with Walk and didn't go so well, but we are still working our way through this. Would love to hear if anyone else is thinking along the same lines.
One good thing is that we (advocacy) will have these creative resources beyond the Luncheon. As I said, more details to come.
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