Sharing Social Media lessons...

Today, Clarissa participated in a webinar presented by Harris Interactive and Virilion called the Power of Social Media: Impact on Healthcare Nonprofits and Charities. The data was based on survey results of non profit volunteers. Some highlights are included here, and you can access the complete slide presentation on the O drive at: O:\National Center\ADV\Grassroots\Let's Talk Grassroots- Blog Links\2-24-09.ppt

Clarissa wanted to share a few key learnings that impact our work in grassroots:
An increasing number of volunteers want the organization they work with to engage in social media forums. The demographics for who uses social media shows a fairly even split among men and women and the average age is mid 30s, college educated. The 50+ and 65+ plus generation’s adoption of social media has doubled just in the past quarter. Those using social media want to hear about organizational news, the organization’s view on politics, what you are doing to influence policy, as well as how to get involved. The messenger they prefer is a non staff voice, they would like to hear from fellow volunteers. The volunteer base would like to hear about the day to day work of the organization via social media tools. And Facebook remains the number one space people use with Twitter only accounting for 9% of usage.

*You can view a recording of the presentation at https://www323.livemeeting.com/cc/1100006390/view?id=M2NTHG