For nonprofits, engaging supporters online is becoming the norm. Emails fly and movements are building on social networks. But nothing will ever replace the power of real, live, human beings standing together for a cause. How do you get online activists not only to show up at real events – but to make those events truly awesome and effective?
Check out One Day, One Planet: A How-To Guide to Orchestrating a Global Day of Action on techpresident.com.
What does the future hold for democracy? For organizing around a cause? 350.org's Global Day of Action might give us a clue.
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