Social Media Lessons to Learn from Haiti

With the tragedy in Haiti just now starting to come into focus, the work that so many organizations – and individuals – have done to help save lives and bring relief to the hundreds of thousands of victims is inspiring. And it’s no surprise that social media played a pivotal role in so much of that good work. Geoff Livingston of Zoetica decided to take a look at the lessons nonprofit organizations can draw from social media’s impact on the relief effort.

"While terrible in scope and nature, catastrophes like the Haiti earthquake bring out the best in people. In the age of social media, we get to witness this firsthand.

"With the widespread adoption of social media in the non-profit sector, people’s ability to act and support communities in need like Haiti has only been increased. There’s no greater example of this than the incredible fundraising job the American Red Cross did with social and mobile channels. With its texting campaign, the American Red Cross raised more than $20 million."

You can read the whole article – with all five lessons for social media – at Mashable.com.