What's "normal" in social media?

Everyone wants to know how they should be using Facebook, Twitter and other social media to best promote their cause. Should we be tweeting more? Should I set up a Facebook Page or a Facebook Cause?

Two studies released this month dove in to try to establish some social media benchmarks among nonprofits and marketers.

A “mega-report” by MarketingProfs consulted with a panel of social media experts and surveyed its readers and concluded: Facebook is better than Twitter, at least in the marketing world. There’s a lot more content and helpful information than just that conclusion, though, and you can read a lot more about the report on Social Media Examiner.

In another report, this time looking at growth and social engagement metrics among nonprofits, M+R Strategic Services aimed to shed a little light on the social media habit of nonprofits, who up until now have been forced to “make it up as they go along.” With this study, M+R hopes nonprofits – no matter their size – will be able to develop meaningful metrics by which they can develop their social media engagement.